As a Dynamic Innovator and accomplished marketing professional with a robust track record of driving growth and brand evolution across various industries. As a seasoned leader at multiple organizations, I leverage a unique blend of creative design, strategic storytelling, and data-driven insights to exceed business objectives. Proficient in managing top-tier marketing automation platforms and crafting compelling content, I excel at transforming market challenges into opportunities for innovation and enhanced customer engagement.
I have spearheaded growth marketing initiatives to elevate client visibility and business expansion. My approach uniquely merges creative strategies with analytical rigor, enabling tailored and effective market entry and scaling solutions. This blend of creativity and analytics has not only set me apart as a consultant but also consistently delivered measurable success in campaigns for my clients.
As a Senior Growth Marketing Manager at HW Media, I spearheaded key initiatives that significantly advanced our marketing objectives. I designed and executed a marketing campaign for the HWA Annual, surpassing our ticket sales target by 130%. My implementation of a strategic paywall resulted in a 35% increase in premium subscriptions, exceeding 5,000 members. Additionally, I successfully grew our email list by 32% through effective lead-generation campaigns and the use of gated content, enhancing our digital outreach and member engagement.
As the first Growth Marketing Manager at US Auto Sales, I played a pivotal role in scaling the brand from 10 statewide to 35 regional stores over six years. I adeptly managed and optimized Salesforce Marketing Cloud to enhance marketing operations and campaign efficiency. My strategic oversight of paid advertising campaigns reduced customer acquisition costs on Facebook from $40 to $5 per lead. Additionally, I significantly increased email engagement, boosting open rates by 15% and click-through rates by 10% through diligent A/B testing and content optimization.
As a Segment Marketing Manager at Eagle Rock Distributing, I was instrumental in pioneering the craft beer movement in the Atlanta market. My efforts focused on building strong relationships with bar and store owners, and educating them on the burgeoning craft beer scene. I successfully led the introduction and market rollout of major brands including Yuengling, Kona, Fat Tire, and Magic Hat. Additionally, I collaborated with our design team to develop impactful collateral for promotional events and specials, and organized exclusive beer dinners that significantly enhanced craft beer appreciation and sales.
- Business Honors Society [Delta Mu Delta]
Proficient administrator of multiple leading marketing automation platforms, including Salesforce Marketing Cloud, HubSpot, Klaviyo, ActiveCampaign, MailChimp, and Pardot. My expertise encompasses the comprehensive management and optimization of these tools to drive efficient campaign execution, enhance lead nurturing, and deliver substantial ROI across diverse marketing initiatives.
Skilled graphic designer specializing in the creation of engaging visuals for emails, websites, social media, and video production assets. Proficient in leveraging Canva to deliver high-impact, visually appealing designs that enhance brand messaging and audience engagement across digital platforms.
Expert growth marketer with a proven track record of driving brand visibility and business expansion through innovative, data-driven marketing strategies. Specialized in optimizing multi-channel campaigns across digital and traditional platforms, I excel in leveraging analytics to achieve measurable results and sustained growth.
Accomplished storyteller adept at crafting compelling narratives that resonate with diverse audiences. Skilled in using storytelling to enhance brand identity, engage stakeholders, and drive strategic messaging across multiple media platforms, resulting in deeper audience connections and enhanced brand loyalty.
Gregory is a true professional is everything that he does. He is smart, creative, responsive, and executes. His knowledge of social media marketing to second to none and he continues to create new and clever approaches to marketing for his clients. I highly recommend Gregory and Black Tie Creative.
Greg is a class act. It's been fortunate to be able to work behind the scenes with him and see how much he truly cares about his clients. He is smart, has a relentless work ethic, and gets the job done no matter the number of hurdles or obstacles he has to overcome. Greg brings a lot of industry knowledge and experience to the table and is always ahead of the curve when it comes to new marketing strategies. It's been great to see that a friendship has also developed outside of our working relationship as Greg is one of those genuine guys who truly cares for others.
